Strategies and Choices That Could Turn your Business Upside Down
July 31, 2017
8 out of 10 entrepreneurs fail in the first two years of starting a business. A lot of reasons have been put Foward to support this fact, however poor management and lack of proper business strategy are among the biggest causes of business failure. Many of these entrepreneur’s repeat the same mistakes expecting a different result.
The two entrepreneurs out of the ten did things differently than the eight entrepreneurs whose businesses have failed. Depending of the type of the business, an entrepreneur is required to make strategic decision ‘s that will not only make a business stay afloat but also adapt to the changing business environment.
Below we will discuss some of the decisions or choices successful entrepreneurs make that completely changed the fortunes of a business.
1. concentrating on the consumers rather than the profits
Most entrepreneurs start businesses for profit making, they may be successful in this but it may not last long. Because an entrepreneur is completely concentrating on the profits, they may tend to overlook the impact good customer relations has on the growth of a business.
Successful entrepreneurs tend to concentrate more on the consumers because they want to retain them as they encourage others to start using their products. This is done by always getting customer feed back and implementing the feed back and suggestions.
2. Specialization of a business.
Specialization offers an entrepreneur a chance to solve the problems relating to a particular niche. Entrepreneur’s that choose to specialize get the opportunity to become a monopoly, this guarantees dominance and recognition in the niche.
The impact of specialization on an organization is very big and can be felt in the organization for a long time. Businesses that do not specialize tend to struggle more in creating an identity that their consumers can relate to. This also makes a business very vulnerable to competition.
3. Embracing of technology in marketing.
In order for a business to increase their sales and profits they are required to market their products and services. Marketing is very important because it make’s a business become visible and also creates competition between businesses, which is very important for the success of a business.
Modern technology has made marketing really easy and cheap through the use social media, websites and also blogging. The use of modern technology in marketing has been proven to increase more sales because they reach a wider range of people through out the world plus, it is cheaper than placing adverts in newspapers or on TV.
4. Proper management of the business financial matters.
Most businesses fail because they poorly manage their inflow and out flow of cash. Businesses spend more than they are earning, this forces them to get into loans that force them into bankruptcy.
Good entrepreneur’s remedy this situation by profit ploughing back and reduction of expenditure, this makes sure a business is always well funded through the profits they get without loans. They also cut or reduce their expenditure, this will ensure a business is always profitable and less money is wasted.
5. Mechanisation of the production system.
Mechanisation of the production system ensures that there is high quality products being made. When a lot of human labour is used in the production the chance of poor quality products being made is high.
Use of machine also reduces the recurrent expenditure of salaries, although the initial capital of acquiring the machines may be high the benefits a business enjoys after acquiring of the machines are huge.
Has CGI and 3D helped movies or is it overly done?
June 26, 2017
For the movie lovers and cinema goers, the film industry has been striving hard to keep us glued to our screen since the invention of the TV and Cinema. Every weekend or during that wonderful date with your loved one, thousands of people love to hang out in cinemas to watch that latest movie.
Yeah, we love how those huge screens entertain our brains and make us feel good but let me take you behind the scenes a little bit. Ever wondered how those films are produced?
Let me explain something interesting to you, with the advent and development of computers, it has certainly revolutionized the industry. I love movies; the thrill effect I get after watching those highly graphical action movies, adventure or animated movies reverberates in my blood for days! But how do they do it? It dates back to the invention CGI and 3D. Hollywood film industry went a notch higher. CGI which stands for Computer generated imagery is the use of computers to produce special effect motion images in films like in the movies Jurassic park or top grossing Avatar movie!
It all began in the 1950S, with the use of the blue/ red 3D glasses which was the talk of the town but it was not long since the thing was discarded, fortunately not for so long
In the 1970s, animation films were created and it was a buzz. People loved it. Companies such as Pixar were founded and they heavily used this technology producing their top grossing film Toy story and from that moment, the wheel of computer created films could not stop turning. Companies such as Disney Pixar invest billions of dollars in CGI and 3D technology.
In 1993, Jurassic park, a fully-fledged CGI film thrilled the world. Never before had we seen a real dinosaur being recreated in such and amazing spectacle and from then onwards Technological advancements deep into the years led to the creation of CG characters like Gollum in the film, Lord of the Rings produced and directed by Peter Jackson, Gollum
Companies such as Disney Pixar invest billions of dollars in CGI and 3D technology
As Hollywood continues to push further with the use of CGI and 3D, are they using technology to the detriment of normally scripted storylines and characters without use of non-realistic motion pictures?
However, not all those CGI and 3D movies are magical. A quick flashback to that Titanic movie is a true picture how some movies can have wonderful storylines. We loved it for its amazing recreation of history.
Though we cannot demonize the use of CGI and 3D, it was a revolutionary technology but are some film producers abusing the use of the CGI and creating much boring and unrealistic films? Maybe, as you know too much of something spoils the broth, but is it really being abused and what is the future of the film industry? Is CGI and 3D there forever? And would you rather watch a well scripted movie with wonderfully storyline or a CGI fictitious computer generated movie with unrealistic events?
The Influence of Corporations on Government
May 1, 2017
Traditionally, it was the role of the government to manage and regulate corporations as well as protect their rights just like any other citizen with no preference. However, due to globalization and the inability of the government to drive action, this role has changed over time. The society has more expectations on the corporations than in the government.
In fact, in case of disasters it is not uncommon for the large corporations to respond faster than the government agencies. Corporations are also involved in eradication of poverty and diseases, education reforms and provision of essential needs such as clean water. With this increased appeal to the public and other tactics, corporations have held governments world over hostage. Most of the economic and political decisions arrived at by governments are usually indirectly made by the corporations.
These corporations have vast wealth and control large resources. This is the secret weapon they use to acquire political say and influence legislation to favor them. The most popular ways they use to achieve that is through campaign funding and lobbying. They generously donate money for political campaigns in return for political favors once the supported party or individual gets into office. Some of these corporations also own the media and hence issue advertisements supporting the candidate’s policies to gain wide public appeal. Once in office and committees to help in the execution of the government policies are being set up, representatives of these companies are made members and hence influence decisions made to their favor. Due to the strong financial muscle, the corporations can also give money to members of the committees to influence their decisions.
Statistics show that most large corporations have more than a hundred lobbyists each and spend a whole $2.6 billion every year on lobbying . These lobbyists meet government officials, make known to them the economic benefits of their industry to the society and then convince the government to make decisions that favor them such as changing laws, preventing passing of bills and lowering of taxes. It often works. This has created a great force that has completely changed the government -business relationship. The government no longer plays oversight roles but has become a partner. By silencing opposition and making the people believe in the economic benefits hence obscuring the possible harmful effects of the industry through the media and web, lobbyists have taken over the government. And silently behind closed doors they control most decisions affecting the society.
We are left to ask the question, has the government become too influenced by corporations? Well, with the increased political funding and lobbying, the governments have been reduced to institutions that are unable to tackle large scale issues and value lobbying more than innovation. This has led to development of corporatocracy. This is a system where corporations control economic and political systems. The elite few at the helm of these corporations make the policies affecting the economics and politics of a country. This can easily explain the reason for the huge pays given to CEOs, the increasing bank bailouts as well as over exploitation of natural resources and the people.
6 Emerging Trends In The Beauty Industry
March 6, 2017
The beauty industry is dynamic, and massive changes can take place in a very short time duration. This makes it necessary to keep yourself updated on the new trends in the market. Technology is taking over the world and beauty industry is not an exception, it has revolutionized the industry. The emerging trends include;
1. Natural and organic beauty products. Research has shown that approximately 57% of women are avoiding chemicals on their bodies. This will give a paradigm shift in favor of natural products.The homemade natural products will have a larger market niche than any other chemically made products. The retail outlets will start to have the raw natural ingredients in their stores so that clients can pick the ingredients, fragrance and texture that they are comfortable with. This is due to the increasing need for people to directly control and personalize the beauty products.
2. Increased application of technology. The consumers of beauty-related services are increasingly relying on the internet for information. Technological advancement has also taken over the industry. In future, there are likely to be Apps that will give us beauty alerts and suggest improvements. Imagine an app that alerts you when you need to re-do your lipstick, eyebrows or even to apply sunscreen. An App that detects when your skin is dry and need re-hydration.Sound good, right? We may even have the manufacturers work with scientists to develop technology that allows an App to detect a problem and suggest a list of product that you can use to rectify the problem.
3.Enhanced research on the use of energy giving products in the beauty industry. There is a lot of research being done currently on how the energy drinks boost cell activities and regeneration. Energy drinks are believed to have the “always young” feeling. The frequent refurbishment of worn out cells also will be instrumental in having fresh and smooth skin. In the future, brands with formulations that enhance the longevity of the hair by improving the cellular activity will be manufactured.
4 Improved sales in beauty products. There is a general increase of beauty awareness across the globe. People want to improve their looks across all ages and gender. In 2016, sales increased by $ 1 billion dollars over the sales of 2015.
5. Water shortage. Approximately 47% of people are living under water-stressed environment. This may lead to the production of beauty products that require less water to produce. Some companies such as the Korean Whamisa are already producing products from botanical herbs extracts with no purified water use.
6. The increase in male grooming techniques. In 2016, 6% more male than women searched on the internet for beauty products.Ranging from hair gels, hair removal, luxury barbershops and massage parlor, there is a sharp increase in the interest men have in beauty. The beauty products aimed at men has increased by more than 200%.
The beauty industry is growing at a rather high speed. If you are a key player in the industry, you will require keeping yourself updated on the new trends in the industry. Looking at the trends discussed, there is no doubt that the future of the industry is bright.
Women’s Business Fashion Trends 2017
January 17, 2017
There is no doubt 2017 women fashion trends will be a year full of bright colors both for casual wear and business outfit. Nothing says more about you than what you wear. Building that appealing business image or casual and elegant look requires a careful selection of favorite women fashion 2017. Below are trendy women wear for considerations that will exceptionally make you stand in any event.
Two-Piece Women Suit for Business Outfit
Fashion conscious business women should go for a various sheds of grey for a two-piece women suits. The classical look and sexy appeal of these 2017 designs will not only make you comfortable, but will also add a sense of fashion touch that complements your personality and do the communication. You can also opt for a light and dark navy blue two-piece suit. This will also give you that official look and a perfect business image that sells out in any business event.
Bright Trench Coats and coats for Both Casual and Office Outfit
Bright colors are the common denominator in this year women fashion watch. Accessorizing fitting trousers, skirts and blouses with best matching women coats with either blue, yellow, navy blue, orange, red, light green and even plain white color can give you that gorgeous look in any event. One thing about these attires is that you do not have to deviate from your normal clothing as long as you can light them with any of the bright women coats and blazers together with perfect matching high heels or low heels shoes.
While trench coats have been widely worn in the past, 2017 will see a slight variation of trench coats and blazers. This will highly depend on what you are wearing on the lower side. Wearing a short trench coat with any of the sexy-designed causal and business skits 2017 will bring out a confident personality trait you need when making some transactions or going to meetings. The relatively lengthy trench coats can be accessorized with above the knee dresses and high heels shoes with some silver lining or gold color. It is very important to get it right with either short trench coat or long trench coat.
Clutch Bags and Purses 2017
There are no debates when it comes to clutch bags and women purses 2017. If it is not colorful, just drop it. Colored clutch bags and purses are the real definition of women fashion 2017. It is only beautiful when it is colorful and this will also brighten your looks causing endless head turning with every step in any event.
Also, you can also try the newly designed checked women blouses which you can put on for casual and business events. The checked tops are also redefining women fashion 2017 and should also be given consideration when accessorizing your wardrobe.
Another trendy fashion this year regards the women scarfs. When looking for scarfs this year, it must be colorful contrary to the plain and dull traditional colors which dominated previous years. Grab some colorful and flowery scarfs; as well as, some women scarfs with exceptional and irresistible artistic impressions. The idea is to break from the traditional grey and black colors.
Modern Beauty Cosmetics
December 1, 2016
Cosmetics are an important part of most women’s lives. They help them to stay beautiful and whether you are a woman who only uses those two life essential cosmetics or you like to get all done up every morning, the point is that you need to have high-quality cosmetics that you can use.
Especially if you have allergies or very sensitive skin, you are going to need to be careful with which cosmetics are using and try to avoid any that are overly scented and full of synthetic chemicals that may have a harmful effect on your skin and cause you to peak out.
So you are trying to find those perfect cosmetics, and that is going to leave you looking and feeling beautiful but you just can’ t seem to find it. Well if you want to buy cosmetics online and get high-quality cosmetics for a high price, then Modern Beauty Cosmetics is a name that you are going to want to learn more.
The Modern Beauty Cosmetics name is one that is trusted in and depended on by women all around the world and which you can too for an affordable price. So just what can you get at Modern Beauty Cosmetics? Well, there are lots of different great things that they offer the top and names in cosmetics for you to choose from.
They have Gehwol, Body Invest, Body Drench, Essensity, Catwalk and all the other band names that are offered in top of the line Beauty Salon Studio Elle all around the world. Not only do they provide supplies but also advanced education and advice on cosmetology and everything to do with it.
Where to Find Them
So if you want to find and buy some new beauty cosmetics for yourself, you can find them in retail stores including spas and salons all over the world. The best way to find locations near you is to go online and use a search engine so that you can see what stores near you offer the Modern Beauty Cosmetics line.
Or you can just save yourself the walking time and buy everything that you need online. Shopping online can result in significant savings for you as well because you are shopping at stores that do not have to pay overhead and so they have savings and will then pass these savings on to you which is something that every consumer can be grateful.
Even though they are used as medical tools to help prevent sunburn, even sunscreens can be considered as beauty products, as they are made from a combination of chemicals, moisturizers too. Skin type should be considered when applying any cosmetic product, including moisturizer. Those with sensitive skin are advised not to use beauty products at all or to use them in moderations whereas those with dry skin will need to use the thick moisturizer and sunscreen to gain any effect from them.
The ingredients used in most modern beauty products tend to vary, but they are made up of a combination of organic and synthesized elements.
3 New Fashion Retail Brands You Can Support
November 27, 2016
New brands are always real refreshment in fashion world. Some brands are reserved only for catwalks, but others are more wearable, so people can find them adequate. We always want to see what the new movements in today’s fashion are. The best way for that is searching for new brands. There are some interesting brands for all of those who like changes. Most of us like something different, especially if it is better than the previous thing. Here are some new brands that bring additional excitement to the fashion.
When you want something simple and unique at the same time, then Polly Boom has some options. This UK based brand is bringing simple colors like white and gray, but there are interesting details in addition. Graphics are oriented towards contemporary design, so the overall look is very modern. There are also tees with slogans that become a voice of young generations. The brand is oriented towards these young generations, but you can also see little bit older people wearing the brand. The young spirit is the only important thing here.
Sleeping in something comfortable is what most people like. But sometimes, that comfy style could be some old tee and baggy sweatpants. Not bad for chilly nights, but we want something more stylish. Nufferton is giving us those stylish pieces and our nights are completely different now. At least when our clothes is a matter of discussion. Bold and striking patterns are part of Nufferton’s design and that is why all those cozy pajamas are so beautiful. This is visible when you look at them. What happens when you feel the material on the skin? A Portuguese cotton comes to light. Smooth, comfortable and light like some silky touch. Sleeping is getting a new dimension and this brand from Stockholm proves it.
If you are a lover of nature and outdoor sports, this brand is perfect for you. Adsum has created a new philosophy in design because they combine many different things. Creations are inspired by fishing and all activities by the river. For that reason, the materials are very specific when it comes to endurance. You can simply wear those trousers for years and they will remain the same. This is what we wish for this brand. Many years of existence on the market because their style is unique in many aspects. You may wonder where the brand is located. It is New York. Surprised? You should not be. So many people like the streetwear of New York and relaxing moments in nature at the same time. Adsum managed to combine them all. Modern adventurers are getting the new favorite brand.
These cool retail brands are offering new concepts that are worth of attention. Their uniqueness is visible in each piece and that is what people like. Most fashion lovers want to experience creativity and they get it with these brands. You can spend the day by the river in total style, then change the clothes for some tee with graphics and finish the day in colorful pajama. It is up to you and these brands provide what you need for that adventure.
10 Top 2016 Promotional Products For Your Clients
November 25, 2016
Amongst the major channels that will increase your company’s clientele base and impact directly on revenue is promotional products. Especially business to client direct promotional products. Trade expos and shows together with conventions are the best outlets to meet potential customers where you can increase your prospects book and give out the perfect promotional products.
Because trade shows and fairs are forever cutthroat with all your competitors designing new ways to improve the traffic flow to their booths, you must think outside the box if the desire is to gain the most from these key events. None demand promotional products that resonate deeply with anyone who visits your booth is just the trick you need to employ. These Corporate Gifts must be trendy, creative, memorable, and unique which will guarantee that anyone who gets any of these items will remember you after the hype and fast pace of these events. To increase your market penetration, it is possible to brand these promotional items with your company’s logo or name.These 10 are the trending promotional items currently.
1. Tote Sling-Bags
Trade shows and fairs attendees will use your custom made tote bags to carry your items and any other item they receive as they walk around the hall and explore other booths and stands to provide your company maximum exposure. These bags can be designed in different vibrant rainbow colors with sharp and clear branding. Another benefit with these bags is that most folks will use them when they go grocery shopping or any other outdoor activity that provides you with free of charge repeat exposure every time the customer leaves the house with the bag.
2. USB Universal Travel Charger
This is a practical and perfect promotional item. Everyone at some point or other has had the to urgently charge their smartphone or tablet. A universal USB travel charger will go all the way in meeting a constant need for your customer while providing you with a unique marketing channel.
3. Branded Sports Towels
This is a perfect promotional item for your company especially when it’s involved in sponsoring sports activities like golf. It is also a perfect direct market penetration item if your business is involved in sponsoring a crowded charity event or when engaged in a Corporate Social Responsibility.
4. Travel Mugs and Water Bottles
Imprinting your brand name and logo on a sports water bottle or a travel mug makes it a unique and personal promotional item as these items are personally owned. Only use a durable and high-quality material to produce and brand the mug or bottle and you are guaranteed of many years of your company’s market presence.
5. Toys, Games, and Puzzles
These items are popular with families, kids, parents, and are a perfect breakroom or staff lounge activity. Brand frisbees, puzzle cubes, scrabble and chess boards, toys, and any other item that captures your fancy. The idea is to associate the joy and fun derived from playing these games and using these toys with your company.
6. Branded Booble Heads
Bobble heads are comical, fun and at times cute and cool. Brand or custom make some bobble heads and give them out to your clients, especially the ones who have massive customer traffic like doctors or managers; this is great for your business as well as it can sit on your office desk!
7. Branded Clothing
The idea when using clothing as a promotional item is to use highly visual clothing like branded caps, jackets, or T-shirts. Always make sure you use a high-quality material for the clothing item with A++ branding.
8. Function Tools and Items
Select tools and items that are multi-functional like car key holders, key chains, pen and marker combos, etc. The list is, in fact, endless. It is a proven fact that most people will not utilize single-use basic items and tools and will find them unnecessary. Provide a combo tool or item that meets several needs and that is branded with your company’s name and logo.
9. Branded Umbrellas
Umbrellas give you a visual, loud, powerful, and broad market presence. While earlier you needed to order digital branded umbrellas in the thousands, you can now order a couple hundred of high-quality digital branded umbrellas that will cut you above the rest of your competition.
10. Custom Made Pens
Pens as a promotional item will always remain in vogue. To breathe some new life into this promotional channel, custom make pens of the highest quality possible and use digital branded that adds on the high quality of the pen.